Analysis of On-line Survey about Need for Presence of Higher Education Institutions on Social Networks: a Step towards Creation of Communication Strategy

Scientific paper - Original scientific paper

• Author: Kruno Golubić
• Author: Jadranka Lasić-Lazić
• Author's institution: University of Zagreb; Faculty of Humanities and Social Sciences
• Author's institution: University of Zagreb; (SRCE, University Computing Centre)
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract (english)

The use of social networks among higher education institutions in Croatia is not widespread. An anonymous on-line survey about the importance of institutional presence on social networks was conducted during a ten-day period inMay 2011 and included a questionnaire which was distributed to students and employees of two Zagreb based institutions. The results of the survey are interpreted and presented in this paper. These results can be used as a general guideline toward the creation of communication strategy for the presence of higher education institutions on web based social networks.

• Keywords (english): survey; presence on social networks; higher education institutions; communication strategy
• Language: english
• Publication type: Scientific paper - Original scientific paper
• Publication status: Published
• Peer review: Peer review
• Publication version: Published version
• Journal title: Journal of Computing and Information Technology - CIT
• Numbering: vol. 20, no. 3, pp. 189-194
• p-ISSN: 1330-1136
• e-ISSN: 1846-3908
• DOI: https://doi.org/10.2498/cit.1002096
• URN:NBN: urn:nbn:hr:102:634678
• Publication: 2012-09
• Document URL: http://cit.fer.hr/index.php/CIT/article/download/2096/1554
• Type of resource: Text
• Access conditions: Open access
• Created on: 2016-12-12 09:38:18